Psychological ownership can make you more effective, but you’ll struggle if it attaches to things you can’t control. Spot misplaced ownership and redirect it.
Serial task switching, or rapidly shifting attention between tasks, is a natural user behavior that lowers productivity and increases stress and the chance of errors.
Use this versatile GUI tool to support users when they need to make a decision that involves considering multiple attributes of a small number of items.
Users are more tolerant of minor usability issues when they find an interface visually appealing, and this effect can mask UI problems during usability testing.
What users believe they know about a user interface impacts how they use it. Mismatched mental models are common, especially with designs that try something new.
Recalling items from scratch is harder than recognizing the correct option in a list of choices because the extra context helps users retrieve information from memory.
Large language models like ChatGPT can lie to elicit approval from users. This phenomenon, called sycophancy, can be detected in state-of-the-art models.
Unsure where to start? Use this collection of links to our articles and videos to learn about principles of human psychology and how they relate to UX design.
Teams often make worse decisions than individuals by relying too much on widely understood data while disregarding information possessed by only a few individuals.
Delight can be experienced viscerally, behaviorally, and reflectively. A great design is supported by all three of these pillars and is best evaluated with specific research methods.
Effective storytelling involves both engaging the audience and structuring stories in a concise, yet effective manner. You can improve your user stories by taking advantage of the concept of story triangle and of the story-mountain template.
People tend to prefer information that confirms their existing beliefs and to undervalue information that contradicts their beliefs. With the appropriate research methods, the confirmation bias can be recognized and avoided in UX design.