return on investment Articles & Videos

  • Three Myths About Calculating the ROI of UX

    Many teams overthink return-on-investment calculations for UX work. Treat these calculations as a way to estimate the strategic value of design.

  • Convincing Companies to Do UX and Accessibility

    The relationship between accessibility and usability and the best ways to convince companies to take both seriously were some of the audience questions answered by Jakob Nielsen at the Virtual UX Conference.

  • The Benefits of Benchmarking Your Product's UX

    Collect UX metrics to show how well your design is performing over time or relative to competitors. If numbers are down, you know what needs improvement. If up, ROI data is a key management tool.

  • Benchmarking UX: Tracking Metrics

    Quantitatively evaluate a product or service’s user experience by using metrics to gauge its relative performance against a meaningful standard.

  • Calculating ROI for Design Projects in 4 Steps

    Prove the value of your design efforts by estimating return on investment.