Great research means nothing if the story doesn’t land. Learn how to structure a research readout that moves stakeholders to action, not just acknowledgment.
Want the numbers and the stories behind them? Mixed-methods research combines qualitative and quantitative data to give you a clearer, fuller picture of the user experience.
Preference testing is a tool to evaluate multiple design variations, helping you make informed decisions that align with your brand and resonate with your audience.
Test icons out-of-context to assess recognizability early on, and in-context to evaluate clarity and usability later—both are key to effective icon design.
Keyboard accessibility is crucial for inclusive web design. Test your site using only a keyboard to ensure clear focus states, access to all interactive elements, and logical tab sequences.
Evidence from usability studies can be more convincing than what you say. Test even if you can easily determine the difference between good and bad designs.
Pair qualitative methods with quantitative metrics like the System Usability Scale (SUS) for benchmarking and the Single Ease Question (SEQ) for task-level insights. Use both carefully with qualitative data.
Explore the difference between attitudinal and behavioral UX research. Learn how combining these methods offers a complete view of user interactions and perceptions.
When conducting usability testing with older adults, understand the unique needs of participants in this age group and adjust your test setup and tasks accordingly.
A cognitive walkthrough is a task-based usability-inspection technique used to evaluate the learnability of a system from the perspective of a new user.
Pilot testing involves conducting one or two test sessions to evaluate the design of a usability study. It checks for any issues before the actual testing phase, leading to more reliable results.
Ethically sound UX research requires informed consent from a research participant. Informed consent means the participant fully understands what the study entails and the potential consequences of participating.
Democratization of UX work, or making it acceptable and accessible for everyone, must be accompanied by due diligence: setting guidelines, educating others, and demystifying the process.
A UX research roadmap is a living artifact that prioritizes and communicates a team’s future research efforts, from early discovery-based initiatives to later-stage usability testing.
The SUS is a well-established 10-question survey administered at the end of a user test; it gives you a measure of the perceived usability of your product and enables you to compare it with others.
Usability assesses how easy user interfaces are to use. Usability is defined by 5 quality components: learnability, efficiency, memorability, errors, and satisfaction.
