user-centered design Articles & Videos

  • Don Norman on the Term "UX"

    We asked Don what he feels about the way people are using terms like “UX” and “user experience” these days.

  • Segment Analytics Data Using Personas

    Persona-inspired segments can be used in website analytics to uncover trends in data and derive UX insights. Better than (a) lumping everybody together or (b) segmenting on demographics that don't relate to user behavior.

  • User Involvement for User Adoption: An Intranet Strategy

    Involving employees early and often in intranet design projects can not only improve usability, but also encourage user adoption.