What users *think* they know about your system will determine how they interact with the design. Understand users' mental models to design something that'll work well in practice.
Human-Centered Design (HCD) is not about following processes. It’s about being mindful of HCD principles. Keep focus on people and the entire system to solve the right problems.
Research and design go hand in hand and have staying power. Even as UX principles become more widely accepted, there is always more to learn and improve.
What do successful user experience professionals have in common? Empathy. It’s the ability to understand the perspective and motivations of other people.
With every interaction, users must overcome the twin challenges of understanding the current state of a system and figuring out how to change it. Designers can support them by being aware of these gulfs and bridging them with a transparent conceptual model.
Jakob Nielsen presents his UX directions for the future: How UX roles will evolve, and how UX involvement can solve major challenges for the world. (This was the keynote at the UX Conference in Las Vegas.)
The UX profession has grown substantially since 1950 everywhere in the world. Even so, the expected growth until 2050 will dwarf anything we’ve seen so far.
Many organizations claim to be user-centric. Yet they fail to include users in the development process. Without customer input, organizations risk creating bad interfaces.
Jobs-to-be-done focus on user problems and needs, while well-executed personas include the same information and also add behavioral and attitudinal details.
