Before you draw a single pixel, define what user need you're trying to solve with the (next-step) user-experience design. UX should be grounded in real user needs.
No. 3 of the top 10 UX design heuristics is to allow users freedom to be in control of the interaction, even if they make mistakes and will need a clearly marked way out of trouble.
Any time you release a new user interface design, you'll get complaints. This doesn't mean that the new design is worse than the old design; it simply means that it's new, and users don't like to learn different ways of doing things. Tips for reducing change aversion (you can't avoid it completely).
The best user experiences are backed by research, but sometimes we move more quickly than our research does. How can we best use and track assumptions as we go through design iterations?
When conducting research for customer-journey maps, use qualitative methods that allow direct interaction with or observation of users, such as interviews, field studies, and diary studies.
The 5 components of a journey map and the benefits of using this qualitative method as part of a UX design process to discover, document, and share the bigger picture of what users want.
User need statements, also called problem statements or point-of-view statements, are a tool for defining and aligning on the problem you are going to solve.
Friction and Flow are two concepts in interaction design that assist users in their tasks, whether this is to prevent errors or to encourage completion. As designers, it's important to use both as and when required in the user journey. This video explains when you might need to consider adding friction into the user journey.
In the real world, you can get away with causing customers a small amount of difficulty, but on a website, visitors will leave at the smallest obstacle.
What users *think* they know about your system will determine how they interact with the design. Understand users' mental models to design something that'll work well in practice.
Human-Centered Design (HCD) is not about following processes. It’s about being mindful of HCD principles. Keep focus on people and the entire system to solve the right problems.
