3 Common Antipersonas in UX

Summary: Considering 3 main antipersonas in your design process can prevent much misuse or other grief which would undermine the user experience after the product is released.

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3 Common Antipersonas in UX

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Antipersonas: What, How, Who, and Why?

Antipersonas help anticipate how products can be misused in ways that can harm users and the business.

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Sara Paul is an Experience Specialist with Nielsen Norman Group. She applies UX methodologies to enterprise product development and conducts international user research.

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