UX Challenges in Designing for Millennials

Summary: While similar in many ways to 'ordinary' users, today's young adults do have some distinguishing behaviors that UX designers should be aware of.

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UX Challenges in Designing for Millennials

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Young Adults/Millennials as Web Users (Ages 18–25)

User research across 7 countries found that members of the — often misunderstood — Millennial generation exhibit unique behaviors and approaches to digital interfaces. They are confident and error prone, and they have high expectations of websites.

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Kate Moran is a former NN/G employee who worked on research, teaching, leadership, and design thought leadership. Her expertise spanned both qualitative and quantitative research methods. At NN/G Kate discovered and published ground-breaking findings on artificial intelligence (AI), interaction design, digital content, and information-seeking user behaviors.

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