5 Reasons to Test Even When You “Know” the Answer

Summary: Evidence from usability studies can be more convincing than what you say. Test even if you can easily determine the difference between good and bad designs.

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5 Reasons to Test Even When You “Know” the Answer

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Hoa Loranger is VP at Nielsen Norman Group and has worked in user experience for over 20 years. She conducts research worldwide, and presents keynotes and training on best practices for interface design. Hoa has consulted for companies such as Microsoft, HP, Allstate, Samsung, Verizon, and Disney. She authors publications, including a book, Prioritizing Web Usability.

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