5 Signs to Diagnose Low UX Maturity in Your Organization

Summary: How can you determine whether your organization is doing UX right? One tool is to estimate the UX maturity: high (set up for systematic success) or low maturity (mostly fail, and ship bad design, unless you're lucky). This video presents the main signs of low UX maturity.

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Corporate UX Maturity: Stages 1-4

As their UX approach matures, organizations typically progress through the same sequence of stages, from initial hostility to widespread reliance on user research.

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Kara Pernice is President and CEO of Nielsen Norman Group. She began pioneering UX in the early 1990's, and now uses her vast experience to lead NN/g in its next exciting phase.

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