A/B Testing Roadmap

Summary: 6 steps to consider when planning a systematic set of A/B tests to optimize a design for the long haul.

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A/B Testing Roadmap

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Page Laubheimer is a former NN/G employee who worked on research, teaching, leadership, and design thought leadership. His expertise focused on web applications, AI, and projects in complex domains. His many research findings and recommendations were also informed by his background in library and information science, and his work often involved information architecture, navigation design, taxonomy construction, and ontology management.

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