Assessing User Reactions to Visual Design

Summary: 4 user research methods for assessing visual design (and when and why to use each): preference explanation, open & closed word choice, and numerical rankings for brand attributes.

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Assessing User Reactions to Visual Design

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Rachel Krause is the Director of Live Training at Nielsen Norman Group. She leads the design, delivery, and continuous improvement of NN/g’s live training offerings. She has expertise in UX strategy, facilitation, storytelling, product design, and stakeholder management, and is passionate about empowering UX professionals to build skills, solve complex problems, and elevate UX maturity within their organizations.

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