Common Region: Gestalt Principle for User Interface Design

Summary: Items within a boundary are perceived as a group and assumed to share some common characteristic or functionality.

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The Principle of Common Region: Containers Create Groupings

In visual design, elements within the same boundary are perceived as related.

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Rachel Krause is the Director of Live Training at Nielsen Norman Group. She leads the design, delivery, and continuous improvement of NN/g’s live training offerings. She has expertise in UX strategy, facilitation, storytelling, product design, and stakeholder management, and is passionate about empowering UX professionals to build skills, solve complex problems, and elevate UX maturity within their organizations.

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