Summary: Competitive usability evaluations help you understand how your competitors solve certain design problems and how you might outperform them. These evaluations are often performed at the beginning of design projects to shift their direction toward areas of opportunity.
Data on what works well or poorly on other sites saves you from implementing useless features and guides UX investments to features that your users need.
Video Author
Tim Neusesser is an Experience Specialist with Nielsen Norman Group. With a strong business background, his fields of expertise include strategy, management, and analytics.
