Confounding Variables: How to Deal with Them (Part 2 of 2)

Summary: Confounding variables can be the result of a variety of factors, but following best practices can help avoid most of them.

by

Topics:

Confounding Variables: How to Deal with Them (Part 2 of 2)

 to watch NN/g videos

Related Article

Internal vs. External Validity of UX Studies

Poorly designed qualitative or quantitative research may produce invalid results. Avoid encouraging certain responses or behaviors and make sure that your study conditions and participants are representative.

Video Author

Tim Neusesser is a guest instructor at Nielsen Norman Group. With a strong business background, his fields of expertise include strategy, management, and analytics.

Learn More

Subscribe to the weekly newsletter to get notified about future articles.

Videos