Design to Match the Medium

Summary: Avoid a one-size-fits-all approach to UX design. Consider the strengths and weaknesses of each platform when presenting information.

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Jakob Nielsen, Ph.D., is a retired principal and co-founder (with Dr. Donald A. Norman) of the Nielsen Norman Group. Jakob established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and invented the heuristic evaluation method.

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