When Making Design Tradeoffs, Don’t Forget Hidden Costs

Summary: When making design decisions, analyze the alternatives to identify hidden costs before you get stuck paying for them.

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Kathryn Whitenton is a former NN/G employee who worked with clients to evaluate the user experience and information architecture of websites in a variety of industries including technology, telecommunications, and media, as well as corporate intranets. She conducted usability research, eyetracking user research, and studies of users on mobile devices in the United States, Europe, Asia, and Australia. Her user studies included general audiences as well as specific consumer types, business segments, children, and seniors.

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