Discount Usability Revisited (Jakob Nielsen Keynote)

Summary: 3 methods for cheap and fast UX work are still good advice to emphasize iterative design and accelerate UX maturity improvements (This was Jakob Nielsen's keynote at the in-person Washington DC UX Conference)

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Discount Usability for the Web

Discount usability engineering is our only hope. We must evangelize methods simple enough that departments can do their own usability work, fast enough that people will take the time, and cheap enough that it's still worth doing. The methods that can accomplish this are simplified user testing with one or two users per design and heuristic evaluation.

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Jakob Nielsen, Ph.D., is a retired principal and co-founder (with Dr. Donald A. Norman) of the Nielsen Norman Group. Jakob established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and invented the heuristic evaluation method.

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