Endowment Effect in UX: Why Ownership Increases Engagement

Summary: The endowment effect explains why users value things more once they feel ownership. In UX, we can design for this effect to increase engagement and user retention.

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Endowment Effect in UX: Why Ownership Increases Engagement

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Lola Famulegun is a former NN/G employee who published practical guidance on scoping and strategy for research studies, user panels, and reporting UX work as business outcomes.

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