Experience Maps vs. Journey Maps

Summary: Journey maps focus on specific personas interacting with a product or service, while experience maps highlight broader human behaviors not tied to a specific company.

by

Topics:

Experience Maps vs. Journey Maps

 to watch NN/g videos

Related Article

UX Mapping Methods Compared: A Cheat Sheet

Empathy maps, customer journey maps, experience maps, and service blueprints depict different processes and have different goals, yet they all build common ground within an organization.

Video Author

Megan Brown is an Experience Specialist with Nielsen Norman Group, focusing on design. She enjoys designing intuitive experiences that help users navigate complex systems.

Learn More

Subscribe to the weekly newsletter to get notified about future articles.

Videos