Eyetracking Shows How Task Scenarios Influence Where People Look

Summary: Task scenarios are core to usability studies. The way researchers write tasks can bias usability results by influencing where people focus their attention.

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Eyetracking Shows How Task Scenarios Influence Where People Look

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Scanning Patterns on the Web Are Optimized for the Current Task

How users attend to information on a page depends on their tasks and goals, as confirmed by new eyetracking research. Good design promotes efficient scanning. In usability studies, (biased) task formulation may tip users to discover features.

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Kara Pernice is President and CEO of Nielsen Norman Group. She began pioneering UX in the early 1990's, and now uses her vast experience to lead NN/g in its next exciting phase.

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