Five Ways to Recruit Participants for User Research

Summary: Getting representative members of the target audience as your test participants is essential for user research validity. You can outsource recruiting to an agency, or do it yourself. Each method has its own advantages and possible biases.

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Five Ways to Recruit Participants for User Research

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Know the inherent biases in your recruiting process and avoid them in order to recruit study participants that are representative for your target audience.

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Therese Fessenden is a Senior Experience Specialist with Nielsen Norman Group and host of the NN/g UX Podcast. Her research focuses on understanding human behavior, attitudes, and expectations in order to better orchestrate system and service design strategies. 

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