Flat UI Elements Lack Clickability Clues and Cause Confusion

Summary: Our eyetracking studies show flat UI design often possess weak signifiers and lack sufficient clues to indicate actionable elements on the screen.

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Flat UI Elements Lack Clickability Clues and Cause Confusion

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Flat UI Elements Attract Less Attention and Cause Uncertainty

Flat interfaces often use weak signifiers. In an eyetracking experiment comparing different kinds of clickability clues, UIs with weak signifiers required more user effort than strong ones.

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Kate Moran is a former NN/G employee who worked on research, teaching, leadership, and design thought leadership. Her expertise spanned both qualitative and quantitative research methods. At NN/G Kate discovered and published ground-breaking findings on artificial intelligence (AI), interaction design, digital content, and information-seeking user behaviors.

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