The Fold Manifesto: How to Encourage Scrolling

Summary: The page fold still matters and still applies. Even though the exact location of the fold differs between devices, it exists for every single user on every single screen.

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  • Amy Schade

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The Fold Manifesto: How to Encourage Scrolling

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The Fold Manifesto: Why the Page Fold Still Matters

What appears at the top of the page vs. what’s hidden will always influence the user experience — regardless of screen size. The average difference in how users treat info above vs. below the fold is 84%.

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Amy Schade has conducted worldwide user research, including longitudinal studies, remote studies, and eyetracking research, running studies in the United States, Canada, Europe, Asia, and Australia.

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