Framing UX Data with Storytelling

Summary: For increased engagement and memorability, combine abstract UX data and statistics with anecdotes and metaphors to help your audience better visualize the numbers.

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Rachel Krause is the Director of Live Training at Nielsen Norman Group. She leads the design, delivery, and continuous improvement of NN/g’s live training offerings. She has expertise in UX strategy, facilitation, storytelling, product design, and stakeholder management, and is passionate about empowering UX professionals to build skills, solve complex problems, and elevate UX maturity within their organizations.

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