Hamburger Menus Hurt UX Metrics

Summary: Discoverability is cut almost in half by hiding a website’s main navigation. Also, task time is longer and perceived task difficulty increases.

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Hamburger Menus Hurt UX Metrics

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Hamburger Menus and Hidden Navigation Hurt UX Metrics

Discoverability is cut almost in half by hiding a website’s main navigation. Also, task time is longer and perceived task difficulty increases.

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Kara Pernice is President and CEO of Nielsen Norman Group. She began pioneering UX in the early 1990's, and now uses her vast experience to lead NN/g in its next exciting phase.

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