How Much UX Do You Need?

Summary: Spend more on UX design projects that have a higher risk of failure from bad design or a higher payoff from great design.

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How Much UX Do You Need?

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Jakob Nielsen, Ph.D., is a retired principal and co-founder (with Dr. Donald A. Norman) of the Nielsen Norman Group. Jakob established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and invented the heuristic evaluation method.

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