Summary: UX Theatre, coined by Tanya Snook, is the act of performatively using UX frameworks without achieving impact. It’s caused by unclear goals, shaky methods, weak evidence, poor insight adoption, and skipping testing.
Therese Fessenden is a Senior Experience Specialist with Nielsen Norman Group and host of the NN/g UX Podcast. Her research focuses on understanding human behavior, attitudes, and expectations in order to better orchestrate system and service design strategies.
