How to Interpret Dendrograms from Card Sorting to Improve Information Architecture

Summary: Card sorting is great for designing or evaluating an information architecture (IA), but it can be hard to interpret. Dendrograms visualize the data which can help you make the necessary decisions which are rarely clear-cut but require tradeoffs.

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How to Interpret Dendrograms from Card Sorting to Improve Information Architecture

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Card Sorting: Uncover Users' Mental Models for Better Information Architecture

Card sorting is a UX research technique in which users organize topics into groups. Use it to create an IA that suits your users' expectations.

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Page Laubheimer is a former NN/G employee who worked on research, teaching, leadership, and design thought leadership. His expertise focused on web applications, AI, and projects in complex domains. His many research findings and recommendations were also informed by his background in library and information science, and his work often involved information architecture, navigation design, taxonomy construction, and ontology management.

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