Summary: When conducting user interviews or running usability studies, don't rush to talk as soon as the user stops speaking. Deliberately staying silent for longer than it feels comfortable will often prod users into saying more.
Related Article
The Science of Silence: Intentional Silence as a Moderation Technique
Keeping quiet is a powerful moderation technique for user interviews, usability testing, and workshop facilitation. Well-timed, deliberate periods of silence elicit thoughtful, accurate responses and insights, and build trust with participants.
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