Jakob's Law of Internet User Experience

Summary: What are the shortcomings of following Jakob's Law of Internet UX (which states that "users spend most of their time on other sites")?

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Jakob's Law of Internet User Experience

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Jakob Nielsen, Ph.D., is a retired principal and co-founder (with Dr. Donald A. Norman) of the Nielsen Norman Group. Jakob established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and invented the heuristic evaluation method.

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