Skip navigation

Jakob's Law of Internet User Experience

Summary: Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. Design for patterns for which users are accustomed.

by

Topics:

https://www.youtube.com/watch?v=wzb4mK9DiHM

Video Author

Jakob Nielsen, Ph.D., is a User Advocate and principal of the Nielsen Norman Group which he co-founded with Dr. Donald A. Norman (former VP of research at Apple Computer). Dr. Nielsen established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and has invented several usability methods, including heuristic evaluation. He holds 79 United States patents, mainly on ways of making the Internet easier to use.

Learn More

Subscribe to the weekly newsletter to get notified about future articles.

Videos