Customer Journey Mapping 101

Summary: The 5 components of a journey map and the benefits of using this qualitative method as part of a UX design process to discover, document, and share the bigger picture of what users want.

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Customer Journey Mapping 101

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Journey Mapping 101

A journey map is a visualization of the process that a person goes through in order to accomplish a goal.

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Sarah Gibbons is a former NN/G employee. At NN/G she worked on design and management; taught Live Online Training; and created articles and YouTube videos on various topics, such as service design and design thinking.

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