Customer Journey Mapping 101

Summary: The 5 components of a journey map and the benefits of using this qualitative method as part of a UX design process to discover, document, and share the bigger picture of what users want.

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Customer Journey Mapping 101

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Journey Mapping 101

A journey map is a visualization of the process that a person goes through in order to accomplish a goal.

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Sarah Gibbons is a former NN/G employee who worked on teaching, leadership, and design thought leadership. At NN/G Sarah published ground-breaking insights on service design and service blueprinting, design thinking, and artificial intelligence (AI).

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