Keep It Simple (UX Slogan #2)

Summary: The road to usability is paved with temptations to complicate the design with extra features and options, but resisting featuritis is the best prescription for a good user experience.

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Keep It Simple (UX Slogan #2)

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Jakob Nielsen, Ph.D., is a retired principal and co-founder (with Dr. Donald A. Norman) of the Nielsen Norman Group. Jakob established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and invented the heuristic evaluation method.

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