Likert Scales 101

Summary: Likert scales measure user opinions by asking participants to rate statements. They capture nuanced feedback but can face biases. To improve accuracy, use clear questions and techniques to reduce bias.

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Likert Scales 101

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Maddie Brown is a UX researcher with expertise in democratizing research, qualitative methods, and workshop facilitation. Formerly with Nielsen Norman Group, she has worked as a UX consultant across industries and as an in-house researcher specializing in remote research tools. Maddie empowers teams to adopt user insights and drive impactful solutions through collaboration and human-centered strategies.

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