Making Design Improvements vs. Upsetting Established Users
Summary: Even if a design change improves the overall user experience, it can frustrate existing users who are used to things working a certain way.
Summary: Even if a design change improves the overall user experience, it can frustrate existing users who are used to things working a certain way.
Related Article
Refine, Remodel, Rebuild: 3 Strategies for Experience Improvement
To improve customer experience, organizations can choose solutions ranging from low to high investment and impact, depending on their current state, budget, risk tolerance, transformation readiness, and unmet needs.
Subscribe to the weekly newsletter to get notified about future articles.