Making Design Improvements vs. Upsetting Established Users

Summary: Even if a design change improves the overall user experience, it can frustrate existing users who are used to things working a certain way.

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Refine, Remodel, Rebuild: 3 Strategies for Experience Improvement

To improve customer experience, organizations can choose solutions ranging from low to high investment and impact, depending on their current state, budget, risk tolerance, transformation readiness, and unmet needs.

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Page Laubheimer is a former NN/G employee who worked on research, teaching, leadership, and design thought leadership. His expertise focused on web applications, AI, and projects in complex domains. His many research findings and recommendations were also informed by his background in library and information science, and his work often involved information architecture, navigation design, taxonomy construction, and ontology management.

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