Your Old Website Is the Best Prototype of Your New Website

Summary: Don't waste time creating prototypes when the designs already exist in the real world. Before you throw out the old and bring in the new, perform user research on existing websites.

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Your Old Website Is the Best Prototype of Your New Website

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Hoa Loranger is a former NN/G employee and Distinguished Experience Specialist. She worked in user experience for more than 20 years. At NN/G she conducted research worldwide, and presented keynotes and training on best practices for interface design. Hoa has consulted for companies such as Microsoft, HP, Allstate, Samsung, Verizon, and Disney. She authored publications, including the book, Prioritizing Web Usability.

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