Return of the Generalist

Summary: AI is reviving the UX generalist. Broad skills, adaptability, and strategic thinking are becoming more valuable than deep specialization.

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Return of the Generalist

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The Return of the UX Generalist

AI advances make UX generalists valuable, reversing the trend toward specialization. Understanding multiple disciplines is increasingly important.

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Sarah Gibbons is a former NN/G employee who worked on teaching, leadership, and design thought leadership. At NN/G Sarah published ground-breaking insights on service design and service blueprinting, design thinking, and artificial intelligence (AI).

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