How to Sell UX: Translating UX to Business Value

Summary: We speak users, whereas stakeholders speak business. We must translate: "if we do this for the user, it'll do that for the business."

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How to Sell UX: Translating UX to Business Value

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Sarah Gibbons is a former NN/G employee. At NN/G she worked on design and management; taught Live Online Training; and created articles and YouTube videos on various topics, such as service design and design thinking.

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