Service Design in Era of AI

Summary: AI is reshaping service design—no longer just a tool, it’s now an active agent. Future services must compete on how well they interact with AI, not just humans.

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How Service Design Will Evolve with AI Agents

AI will force the transformation of service design by introducing new actors, shifting user dynamics, and redefining success metrics.

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Sarah Gibbons is a former NN/G employee who worked on teaching, leadership, and design thought leadership. At NN/G Sarah published ground-breaking insights on service design and service blueprinting, design thinking, and artificial intelligence (AI).

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