Service Design Metrics Shifting

Summary: As AI becomes central to service delivery, traditional service metrics must evolve — new measures will assess AI-to-AI performance, human-AI collaboration, data quality, and user trust.

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AI will force the transformation of service design by introducing new actors, shifting user dynamics, and redefining success metrics.

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Sarah Gibbons is a former NN/G employee who worked on teaching, leadership, and design thought leadership. At NN/G Sarah published ground-breaking insights on service design and service blueprinting, design thinking, and artificial intelligence (AI).

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