The Simplest Way to Get Buy-In for UX

Summary: Understand motivations and try different approaches to get stakeholder buy-in for UX research, findings, and design recommendations.

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The Simplest Way to Get Buy-In for UX

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Kara Pernice is President and CEO of Nielsen Norman Group. She began pioneering UX in the early 1990's, and now uses her vast experience to lead NN/g in its next exciting phase.

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