Social Media and Millennials

Summary: Kate Meyer summarizes her user research on how companies can appeal to social media natives.

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Social Media Natives: Growing Up with Social Networking

Social media use has altered how Millennials think about friendships and relationships. This impact stands as a valuable reminder of the consequences of UX-design decisions.

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Kate Moran is a former NN/G employee who worked on research, teaching, leadership, and design thought leadership. Her expertise spanned both qualitative and quantitative research methods. At NN/G Kate discovered and published ground-breaking findings on artificial intelligence (AI), interaction design, digital content, and information-seeking user behaviors.

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