Social Proof in UX

Summary: Users take cues from other humans: if many others like something or do something, that makes people feel that this thing must be good.

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Social Proof in the User Experience

People are guided by other people’s behavior, so we can represent the actions, beliefs, and advice of the crowd in a design to influence users.

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Alita Kendrick is a mixed-methods Senior UX Researcher specializing in strategic research for AI and applied machine learning.

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