Stakeholder Interviews 101

Summary: UX-stakeholder interviews help us gather any information that may help shape the design process, define success metrics, and ultimately meet stakeholder expectations.

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Stakeholder Interviews 101

Interviewing stakeholders provides helpful information about their context, allows us to identify business goals they are concerned with, and increases their support.

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Sarah Gibbons is a former NN/G employee who worked on teaching, leadership, and design thought leadership. At NN/G Sarah published ground-breaking insights on service design and service blueprinting, design thinking, and artificial intelligence (AI).

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