Strategic & Reactionary User Research

Summary: User research is often initiated during a sprint, after a design is implemented, or is part of the MVP. But, mindfully planning research earlier reaps far better results.

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Strategic & Reactionary User Research

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Kara Pernice is President and CEO of Nielsen Norman Group. She began pioneering UX in the early 1990's, and now uses her vast experience to lead NN/g in its next exciting phase.

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