1st Pillar of Usability Testing: Typical Users (video 1 of 3)

Summary: The foundation of valid usability studies is to recruit representative test participants: you should test with users from your target audience.

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1st Pillar of Usability Testing: Typical Users (video 1 of 3)

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Recruiting Test Participants for Usability Studies

Easy test user recruiting is crucial to an effective usability process. The average per-user cost is $171, but varies greatly depending on location and the targeted profession.

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Katie Sherwin is a Senior User Experience Specialist with Nielsen Norman Group. She specializes in helping organizations utilize principles of user-centered design and strategic communication to achieve their goals. 

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