User Journeys vs. User Flows (And When to Use Each)

Summary: User journeys and user flows both capture processes users go through in order to accomplish their goals. Use them together to improve user experiences.

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User Journeys vs. User Flows (And When to Use Each)

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User Journeys vs. User Flows

User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.

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Kate Kaplan specializes in applying human-centered design and research practices to enterprise UX challenges. With over 15 years in UX, Kate has extensive experience in both conducting research and helping teams understand and apply user insights to overall business strategy.

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