Users Are Not Lazy (UX Slogan #10)

Summary: Users don't work hard enough to discover how to use your design in the intended manner. Bad user! But really, they're just prioritizing their own time and interests and behaving the way evolution made people.

Related Article

Why Designers Think Users Are Lazy: 3 Human Behaviors

Designs should align with common user behaviors like device inertia, momentum behavior, and selective attention rather than blaming users for perceived laziness.

Video Author

Sarah Gibbons is a former NN/G employee who worked on teaching, leadership, and design thought leadership. At NN/G Sarah published ground-breaking insights on service design and service blueprinting, design thinking, and artificial intelligence (AI).

Learn More

Subscribe to the weekly newsletter to get notified about future articles.

Videos