Users Are Not Lazy (UX Slogan #10)

Summary: Users don't work hard enough to discover how to use your design in the intended manner. Bad user! But really, they're just prioritizing their own time and interests and behaving the way evolution made people.

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Designs should align with common user behaviors like device inertia, momentum behavior, and selective attention rather than blaming users for perceived laziness.

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Sarah Gibbons is Vice President of Nielsen Norman Group. She works at the intersection of research, strategy, and design.

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